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It’s official: consumers trust word of mouth above everything else

Submitted by on Tuesday, 25 August 2009No Comment

The latest research into consumer attitudes  conducted by AC Nielsen has yielded results that don’t surprise us… but show an increasing trend in consumer preferences away from traditional advertising and towards word of mouth (WOM).


In the study, conducted with over 25,000 participants in over 50 countries, word of mouth was shown to be nearly twice as effective at building trust than billboards, radio and magazines.

Which inevitably leads to the question… what creates word of mouth?

Customer Experience Training

As we have seen in recent posts, the customer experience (as opposed to advertising or other forms of marketing) is fundamental to creating word of mouth.

This is also one of the most cost-effective places to invest right now.

If you would like to find out more about Talent Technologies’ Customer Experience maximisation, then please contact us here.


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