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Give your presentations impact using THIS technique

Submitted by on Thursday, 26 August 2010One Comment

‘I want to make presentations like Steve Jobs’.

It may come as no great surprise that our participants like to model their presentation skills on one of the greatest business presenters today – but what are the secrets to his presentation success?

One of them is simplicity. The technique Jobs uses can be boiled down to a single rule: the 10-40 rule.

How the 10-40 rule helps you connect with your audience

The 10-40 rule says this: let your presentation help you connect with your audience by making sure your first 10 slides in your powerpoint do not contain more than 40 words.

This is important because research has discovered that the human brain interprets every letter as a picture. So, as the saying goes, a picture really is worth 10,000 words.

So, after you have analysed your audience and worked out you key message, your plan may look like this:

1. Title slide (6 words)

2. Quote (17 words)

3. Video clip

4. Image and text (3 words)

5. Image

Presentation Skills Thailand

6. One sentence (3 words)

7. Photograph and text (1 word)

8. Image

9. Video clip

10. Photograph and text (7 words)

Presentation Talent! shows you how…

This a similar technique to the one used by Steve Jobs in his Apple presentations, and few will doubt that it is effective.

It’s one our participants use on Presentation Talent! to help them make their presentations stand out.

Why not give it a try with your presentations, or, better still, why not enrol in Presentation Talent! (Details here) or for a full programme outline contact us using the link below:


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Talent Technologies :: Management Training in Thailand and Asia


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