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The Brand Challenge at Sasin throws up some interesting results

Submitted by on Wednesday, 24 November 2010No Comment

In order to test how strong each company’s brand in Thailand really is, over 80 participants at a recent session on marketing held at Sasin Graduate Institute in Thailand were asked to list the 3 brands, products or services that received the most positive Word Of Mouth (advocacy) and those that received the most negative word of mouth (detraction).

The process was based on WOM they gave to others, and WOM given by others to them. Is each company’s brand in Thailand really as strong as we would expect?

The results may surprise you…

Products, brands or service with highest positive WOM:

‘The Winners’

1. Blackberry

2. iPhone

3. BMW

Products, brands or service with highest negative WOM (1 = worst):

‘The Sinners’

1. True Corporation

2. Thai Police Force

3. Bumrungrad Hospital


Which brands are your Winners and Sinners? – We’d love to hear your thoughts – just add a comment below!

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