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Home » Communication, Leadership

Why Training is so essential in Thailand

Submitted by on Monday, 28 November 2011No Comment

Training management and staff in Thailand is seen by some companies as a ‘nice to have’ or, worse still, a lower priority item when companies complete their annual plans.

But increasingly, management training needs to be seen in a different light – one central for companies wishing to execute more effectively on their strategies. Here’s why…

Conceptual skills are what Thai employees lack the most!

Regulatory burdens and technical skills shortages are often cited by both Thai and multinational companies alike as being serious barriers to doing business in Thailand. However there is another factor (leaving aside English language skills for the moment) that trumps both of them.

That factor is ‘conceptual skills’ – the ability to be able to work using language, numbers, and abstract ideas as part of one’s work. We’ll explain what this means and why it is so important in concrete terms in a moment!

In its massive study of the competitiveness of Thai & Malaysian companies, The World Bank in its PICS report discovered an interesting thing. While Thai employees were ranked nearly 60% as effective in Technical Skills as their Malaysian counterparts, when it came to conceptual skills, this figure fell to below 25% when it came to conceptual skills. Put another way, the Malaysian employee was judged to be able to problem solve, use numbers, generate ideas, communicate concepts and define issues over 4 times more effectively than his or her Thai counterpart!

What conceptual skills are, and why they are so important

Have a look at the chart below. As you can see, the higher an employee progresses up an organisation, the more important conceptual skills (in the dark blue boxes) become.

 training in thailand | อบรม

This stands to reason. After all, front-liners are mostly ‘doing things’ or ‘making things’. The more one manages, though, the more one has to make connections between things – and that’s where those conceptual skills come in!

If your company needs or expects its staff to know or use the following words in any shape or form – then that means you will need your people to have good conceptual skills:

Teamwork     KPIs     Processes     Attitude     Leadership     Behaviour     Talent    Trust

Accountability     Issue Resolution     Customer Service     Customer!     Communication

Now, how many Thai companies routinely struggle with the above?

…That’s why Training is so important in Thailand!

This is not to suggest that Thai or Multinationals now need to go ‘all in’ on management training. However, it’s essential that they (in our opinion) address these shortcomings in a strategic and systematic way.

This means getting the very best programmes that turn these concepts into images and experiences and link to your business’ realities.

You can find a list of our management training programmes here that make understanding these concepts and then turning them into behaviours really easy.

Also, why not stay on top of developments in Thailand and Asia by subscribing to our newsletter Talent Talk here.


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