Take-homes from the AIS Start-Up Weekend
It’s been a privilege to observe and even do some mentoring on the inaugural AIS Start-Up Weekend, a collaboration between JFID, a venture capital firm based in Singapore, and Thailand’s AIS.
The Start-Up Weekend is an opportunity for individuals in the Tech Space to bring their ideas and dreams to fruition, and work as part of teams to bring the latest ‘hot idea’ to market.
But I don’t want to dwell on the details of the event, which can be found here. Instead, here are some take-homes for participants in the teams which (I hope!) prove to be helpful. Please don’t shoot the messenger!
4 Key Take-homes
1. Focus on the Business Concept first!
It was great to see so many talented individuals give so much passion to their projects on the Weekend. However… in many cases there seemed to be a huge disconnect between ‘great tech idea’ (and development) to something the customer actually wants, will use regularly, and will pay for.
Take-home: Start with the Business Concept first and make sure it’s juicy (we will follow up with a failsafe tool that helps you do exactly that – don’t miss out by subscribing here).
2. Network in the real world as well as in your teams
Yes yes I know… you’re working flat out on your project, often till 11pm at night. But if you do get a chance to break out – have a look at the other teams – what are they doing? – and try to network with the wealth of ability and experience around you…
3. Web programmers and developers – communicate!
What stood out to me as an outsider was the overwhelming pattern that every table seemed to adopt:
– The Marketing Idea guys and Business Concept owners, as well as the Finance Guys, did most of the talking
– The Design guys did some of the talking
– The Programmers and Developers sat there and waited to be told what to do!
Take-home: Programmers speak out! We need to know what you think! We need to know what you can do! Can you do more? Something else? Something similar… or different? Share your perspective! Communicate more!
4. Get your presentation straight!
Yeah yeah, you can always go on Presentation Talent! to improve the odds (big time!) But if you don’t have the means or the money to go on the programme, at least do the following:
– prepare your presentation using our free presentation planner here
– practise your presentation using white cards as cues
– and please… Tech Guys… please make sure your technology works!
Take-home: So many of the presentations were poorly delivered including demos the wrong way up, tech that failed, powerpoints that shuddered, and speeches that juddered that those that did get their presentations right effectively had a ‘free shot’ at Gold. Focus on benefits and not features, and do the above, and you’re half way there. Really.
Don’t miss out on our Start Up ‘One Pager’!
Tech guys – I know, I really know, how you struggle with ‘white space’ stuff like ‘customers’, ‘business models’ and ‘validation’.
So as well as our Marketing Model (available for free download here), I’ve come up with a ‘One Pager’ which I’ll be posting before the year’s out.
To be sure you get it, simply subscribe here and you’ll be notified when it’s made available!
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