Making a presentation? – Use this key skill
The skill I’m talking about is the impact message.
It’s important because no matter whether you are making an internal presentation to management or a sales presentation to clients, being able to craft a memorable impact message makes it easier for your audience to follow what you are saying, and, more importantly, take the actions you would like them to.
What an impact message is
An impact message is an emotive ‘call to arms’ that sums up what you are saying in your presentation, and hammers home your message with persuasiveness and urgency.
Advertisers use impact messages all the time. They do so because they know that their audience have little time to dwell on details and… because impact messages sell.
Impact messages are typcially no more than 9 words in length and loaded with energy, colour and emotion.
Yet these short, lively messages can take quite some time to craft… but this need not be so…
How to craft your impact message
If you would like to craft a compelling impact message in a tenth of the time of advertising agency creative departments, then these are the steps you need to follow (we cover these with examples in our presentation skills training programme Presentation Talent! – more details here):
1.Perform your audience analysis – try to identify their interests, needs and obstacles they are facing. Identify their backgrounds if possible – what kind of factors appeal to them?
2. Write down 20 questions without thinking on your subject matter. This will draw out the topics you will speak on.
3. Map out your topics using a clustergram. Feel free to be as creative as possible, and avoid censoring your ideas.
4. Now cross our redundant ideas and concepts, and highlight recurrent themes.
5. Try to articulate a message in up to 20 words for those themes.
6. Now get a single, central theme of no more than 9 words, and load it with a powerful image, and…
…voila – you have your impact message!
Make an impact with your presentations – every time!
If you would like to discover the power of the impact message as well as the other essentials of delivering presentations that are concise, effective and that persuade, why not have a look at Presentation Talent! our 2 day presentation skills training programme delivered in Thailand and Asia – simply follow the link below!
Talent Technologies :: Taking your Talent to a Higher Level