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When gamification just works

Submitted by on Wednesday, 11 September 2013No Comment

Gamification is much-hyped but also greatly misunderstood. Gamification can change behaviours in positive ways and we wanted to share with you a video that shows how – then look at some of the key principles of effective gamification used in this (real) experiment.

First, the video…


Key principles of gamification from the bottle bank

Gamification works when…

You have a number of routine tasks that need to be accomplished

You can break those tasks into tiny actions

You can make those tasks fun

You can offer some reward – real or perceived

You can make that into a public or visible achievement

The key question to ask when applying gamification at work…

Can you identify opportunites to enhance customer or employee engagement using the principles above? One to brainstorm…


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