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Home » Communication

The science of persuasion

Submitted by on Wednesday, 15 January 2014One Comment

Persuasion and Influencing skills are a key part of effectiveness at work (as we all know). These are featured in our Emotional Intelligence programme. Here we share a video that neatly illustrates 6 key skills of persuasion based on Robert Cialdini’s research into the subject. They are…

The Science of Persuasion – 6 key skills…

1. Reciprocity

2. Scarcity

3. Authority

4. Consistency

5. Liking

6. Consensus

For more details on these 6 skills, have a look at the video below…

The science of persuasion




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