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Home » Communication

Make your face unforgettable…

Submitted by on Thursday, 16 January 2014No Comment

If you want to make your face unforgettable, this recent piece of research from the Massachusetts Institute of Technology (MIT) will be of interest to you.

But we wanted to feature it for other reasons. Reasons that go, if you like, beyond ‘skin deep’…

What the MIT study tells us about ourselves

In a recent post we looked at some of the factors behind influence and persuasion.

So it was interesting to see this MIT study hot off the press that tries to identify what makes faces memorable and yes, even unforgettable, to others.

Testing by using lots of iterations, the folks at MIT came up with an algorithm that can be ‘overlayed’ onto photographs of different faces that makes them more memorable. Useful – as they point out – to candidates applying for jobs and for public profiles.

The bottom line is that if a face can appear more familiar, it can also be made to seem more likeable, and in turn more memorable.

make your face unforgettable

The science behind this is fully explained in the article. But what does it tell us about ourselves?

We have touched on this previously, and those of you who have joined our Leadership Challenge programme in the past will be aware of our thesis that people have a will to familiarity.

Basically what is ‘good’, ‘likeable’, and ‘trustworthy’ to us, in our ‘default’ mode, is that which is ‘familiar’.

The MIT research has further supported this thesis.

But is what is ‘familiar’ really ‘good’, or are we being ‘gamed’? Is ‘good’ and even ‘beauty’ really skin deep?

We’ll come back to this topic in due course, so stay tuned by subscribing below. In the meantime, check out our post ‘Red Pill, Blue Pill’ which touches on this…

 

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